Greenpeace Victorious After Five-Year Forestry Struggle

Kimberly-Clark Bows to Kleercut Campaign Demands:
Adopts New Environmental Policy
, by John J. Berger, Ph.D and Lani Maher

We hear of so many environmental tragedies and good battles lost in the environmental arena, but sometimes, steps are taken in the right direction. Greenpeace’s Kleercut campaign appears to be one such success story.

For five years, the Kleercut campaigners have worked to pressure Kimberly-Clark, the multinational paper and consumer products company, to stop supporting the destruction of ancient and endangered forests, like the boreal forests of North American. Kimberly-Clark is the world’s largest tissue producer and the maker of Kleenex, Scott and Cottenelle toilet paper, as well as diapers and other products.

In addition to efforts by Greenpeace, the company was also receiving pressure from clients demanding answers to hard questions and threatening to terminate their contracts with the tissue giant. After nearly five years of public campaigning by Greenpeace, the company’s level of awareness of forest-related issues and sustainability had reached a tipping point. That then resulted in the development and adoption of what he believes is one of the strongest paper policies on the planet, according to Greenpeace Canada’s Forest Campaign Coordinator, Richard Brooks.

On August 5, 2009, Kimberly-Clark released a new environmental policy that was developed in conjunction with Greenpeace to promote the protection of ancient boreal forests in Canada and other treasured forests worldwide. The tissue giant vowed to exclusively use Forest Stewardship Council certified pulp in the production of Kimberly-Clark products and agreed to increase its use of recycled fibers from 29.7% to 40% by 2011. While Kimberly-Clark’s operations will still involve logging, the provisions of its new fiber procurement plan now emphasize environmental values.

Even more impressive than the company’s new policies, is its dedication to implementing them. Since the plan’s adoption, Kimberly-Clark has stopped purchasing pulp from the Kenogami and Ogoki boreal forests in Northern Ontario, in response to the refusal of forest managers to provide Forest Stewardship Council certified pulp. While these forests are maintained by private companies, they are subject to some regulations and are used, in part, by the public for recreational purposes. Old-growth makes up much of these forest management units, however a very small percentage of the forests are protected from logging and development. Prior to the adoption of their new paper policy, Kimberly-Clark purchased 325,000 tonnes of pulp a year from clearcut logging operations in the Kenogami and Ogoki Forests.

Only time will tell how faithfully Kimberly-Clark will implement its new policies and how sustainable those policies will eventually prove to be. The company has agreed to hold meetings with Greenpeace representatives every six months to discuss ongoing implementation. “I believe that Kimberly-Clark is fully behind the policy and committed to implementing it,” Brooks said.

To read Kimberly-Clark’s fiber procurement plan in its entirety, please click here.

For more information about forests, their global importance, and strategies for their protection, please see Forests Forever: Their Ecology, Restoration, and Protection by Dr. John Berger

Also, check out this video from the Kleercut Campaign. Congratulations again to Greenpeace for running a successful campaign, and to Kimberly-Clark for committing to better environmental practices. We hope they’ll apply them fairly and vigorously.

http://www.youtube.com/watch?v=NWtzZzqylhI&amp

U.S. Forest Service Approves Plans To Clearcut Roadless Old-Growth in Alaska’s Tongass National Forest

by John J. Berger, Ph.D and Lani Maher

A plan by Viking Lumber Company of Craig, Alaska to clearcut more than five square miles of pristine old growth forest in the Tongass National Forest has run into stiff opposition. On January 11, 2010, a lawsuit was filed in the U.S. District Court for the District of Alaska by the Tongass Conservation Society, Greenpeace, and Cascadia Wildlands claiming that the USFS failed to consider the profoundly damaging effects that the Logjam Timber project on Prince of Wales Island, Alaska would have on local wildlife. The project specifically opens 3,422 acres for logging, almost all of which is old-growth. The project is expected to produce 73 million board feet of timber and require the construction of 22 miles of new roads.

An additional suit has been filed by the Organized Village of Kake, an Alaska Native village, to overturn the Tongass exemption to the Roadless Area Conservation Rule, claiming the exemption was to be temporary and is still being illegally implemented by the Forest Service. Several conservation and tourism groups have joined in the lawsuit.

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Tongass National Forest, Douglas Island in Juneau, Alaska. September, 2004

The Roadless Rule, adopted by the U.S. Forest Service in 2001 under the Clinton Administration, prevented the construction of new roads in all existing roadless areas of our National Forests. However, in 2003, the Tongass National Forest was exempted from the Roadless Rule through an amendment to the rule proposed by then-Governor of Alaska Frank Murkowski and adopted by the Bush Administration.

In response to these lawsuits, Alaskan Governor Sean Parnell has come to the defense of the timber industry by ordering the Office of Attorney General Daniel S. Sullivan to intervene in the cases to protect timber jobs and uphold the Tongass’ exemption from the Roadless Rule.

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Misty Fjords Waterfall, Ketchikan, Alaska. May, 2007

As pointed out in Forests Forever: Their Ecology, Restoration, and Protection, logging in the Tongass is a very costly way to produce jobs. “Data obtained from the USFS and cited by the nonpartisan budget watchdog group, Taxpayers for Common Sense, revealed in 2005 that each direct timber job created in the Tongass National Forest in 2002 cost $170,000 – quadruple the average U.S. 2002 household income – hardly a sensible way to create rural employment.” Furthermore we noted that, “whereas Tongass timber cannot be profitably cut on a large commercial scale in an ecologically sustainable manner, fishing and tourism in Alaska and elsewhere could provide more jobs and revenue than could the continued destruction of the old-growth forest.”

The Tongass is the nation’s largest stand of continuous temperate rain forest and covers about seventeen million acres. Much of the forest targeted for logging is old growth that took thousands of years to evolve and, if cut, will never return to its old-growth condition on any time scale of interest to present generations. For more information about the Tongass and the general effects that clearcutting has on forests, see Forests Forever, which also contains recommendations on national and global forest-saving action needed (pages 166-231) as well as guidance for citizens reviewing federal timber sales (pages 239-248).

Take Action-What You Can Do To Help Protect the Tongass

    Contact the following officials and tell them why protection of the Tongass is important to you.

  • President Barack Obama
    Contact Form
    Comments for the President: (202) 456-1111

  • United States Department of Agriculture Secretary Tom Vilsack
    Ph: (202) 720-3631

  • United States Forest Service Director Sherry Reckler
    Ph: (707) 562-9016

  • Alaska Department of Natural Resources Commissioner Tom Irwin
    Ph: (907) 465-2400

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    1. Pemberton, Mary. “Suit Seeks to Overturn Tongass Roadless Exemption.” Associated Press. December 23, 2009.

Additional Resources

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*Note: Pictures featured in this post are not the property of Healthy Forests, but have been released for public use. You can click on them to view them in their original context.